ATLAS bicycles today run ever street and by-lanes of India, as well as on the far flung roads of the United States, Germany, Holland, Denmark, Australia, Japan, Egypt and Zambia among others. The numero uno position has been maintained due to its adherence to quality and good workmanship, notching up many ‘firsts’ in the cycle industry.

Time Line highlights
A glimpse of some of our exclusive achievements across the spread of time:

1973	:	We introduced the First Road Racing Bicycle in India
1977	:	We won the Gold Mercury International Award from the Govt. of Italy. We were the first and only Indian Cycle manufacturer to receive this Award
198O-81	:	Received the prestigious EEPC Award for export excellence for the year and several times later on
1982	:	We hold the rare distinction of getting sole franchise as official supplier of bicycles to Sixth Asiad Games held at New Delhi
1987	:	We launched the 5 & 10 Gears model for the first time in India

Some other Landmarks
Along with the above highlights, we hold several landmarks in our journey through this industry. Some of them are as follows:

• We are the first Indian cycle manufacturers to introduce twin suspension double shocker bike

• We are the first to produce bicycles with power brakes. ATLAS Macho cycle was one of the leading models in the market for several years

• We were presented with the FICCI Award for 'Best Industrial Relations'

• Introduced India's First Cricket Bike followed by immediate success

Previous Brand Ambassadors
Sunil Shetty (Bollywood Actor)
Sania Mirza (Tennis player)
Robin Singh (Cricketer)
Premchand Degra (Body Builder & Mr. Universe 1988)